基于旅游者期望理论的霍山乡村民宿体验优化研究——茶文化融合的创新路径
马一丹

安徽国防科技职业学院 经贸管理学院，安徽省六安市，237011；

摘要：本研究以旅游者期望理论为理论基础，整合霍山茶文化资源禀赋，构建"期望驱动-文化呈现-价值转化"三维评价体系。通过AHP层次分析法确立文化要素三级权重模型，揭示文化呈现度（0.42）、体验互动性（0.37）、价值转化力（0.21）的层级关系，发现精神文化传达（0.58）与非遗展示完整性（0.41）构成体验价值核心支点。创新提出"茶宿+"五感时空沉浸优化路径，为乡村旅游产品迭代提供可量化的文化赋能方案。

关键词：AHP层次分析法；茶旅融合；民宿；霍山

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