Multimodal Stylistic Analysis of the American Poster Green Book 
Li Zirou

School of English Studies Xi'an International Studies University，Xi’an Shaanxi China，710000；

Abstract：As a multimodal discourse, movie posters are not only an important promotional method for distributors but also one of the ways for audiences to obtain information about films. Based on Halliday’s systemic-functional grammar and Kress and Leeuwen’s visual grammar, this paper takes the American promotional poster of the movie Green Book as an example to explore the foregrounding features of modalities such as language, image, color and typography, as well as the significance of the relationships among modalities for the overall construction of the multimodal text of movie posters. As a practice of multimodal stylistic theory, it is expected that this paper can provide further verification for multimodal stylistic theory and offer useful references for more people to read and understand multimodal texts such as movie posters.

Keywords: Multimodal stylistic analysis; Systemic-Functional grammar; Visual grammar; Movie poster; Green Book

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