Reconstructing the Communication Logic and Innovating the Paths of Television News under the Perspective of Media Convergence: A Practice-Based Study of the BBC and CNN 
Shuang Liang

School of Literature and Journalism & Communication Yan'an University，Yan'an City Shaanxi Province，716000；

Abstract：Against the backdrop of media convergence and platform-based ecosystem restructuring, traditional television news is losing audiences and discursive influence, and thus urgently needs to reconfigure its communication logic. Drawing on comparative case studies and qualitative text analysis, this paper examines the BBC’s User-Generated Content Hub (UGC Hub), CNN’s “Magic Wall,” and the two organisations’ mobile news practices. The study finds that, in a converged media environment, the transformation of television news is mainly reflected in three aspects: first, building a user-centred information aggregation space that integrates professional content with user-generated content; second, enhancing the intelligibility and sense of immersion of complex information through multimodal data integration and innovative interactive visualisations; and third, constructing a scenario-based communication system around fixed, mobile and consumption contexts, pushing television news from “mass communication” towards “scenario-based services.” These three perspectives provide new ways to understand how the communication logic of television news is being reshaped in the converged media environment, and offer practical guidance for television news organisations in workflow design, programme innovation and multi-platform distribution strategies.

Keywords: Converged media; Television news; User-centred; Multimodal presentation; Scenario-based communication

References

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