Analysis of the Emotional Narrative Effects in Music Variety Shows: A Case Study of Singer 2025 
Zhang Taiji

Department of Business Administration Dongshin University, Naju Jeollanam-do Korea, 58245；

Abstract: As a record-breaking music variety show, Singer 2025 has sparked a wave of enthusiasm among audiences both domestically and internationally. By centering on an immersive experience and introducing innovative concepts and formats, the program has pioneered four major interactive mechanisms under the "Nationwide" series. These initiatives deeply engage music enthusiasts and establish a participatory and interactive model for emotional storytelling.

Keywords: music variety shows; Singer 2025; emotional narrative; emotional resonance; emotional energy

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