Research on the Paradigm Reconstruction Path of Global Modern Visual Communication by the Bauhaus Movement from the Constructivist Perspective of Signage Works 
TaoYu

Taylor s University, Malaysia，1 Jln Taylors Subang Jaya Selangor，47500；

Abstract: This study takes constructivist theory as its starting point and comprehensively analyzes the revolutionary reconstruction approach brought about by the Bauhaus movement to the global modern visual communication and logo design paradigm. The paper first clarifies the core concept of "the unity of art and technology" of the Bauhaus and the aesthetic principle of "rational construction" of constructivism. It laid a methodological foundation for the geometric abstraction, functionalism and systematic design jointly advocated by both. Then, by analyzing the global dissemination and local adaptation of the Bauhaus concept, and combining classic and contemporary cases, this study deeply examines how it closely integrates technology, aesthetics and functionality, transforming the logo from a decorative emblem into a highly condensed visual information module. This study points out the design innovation methods under the guidance of the Bauhaus principle The successful experience in its global practice was summarized, and based on this, the future implications for contemporary visual communication education to regain its rational core and integrate cutting-edge technologies were proposed, providing a key theoretical framework for understanding the genes of modern design and looking forward to its evolution direction.

KeyWords: Paradigm Reconstruction; Global Modern; Visual Communication; Bauhaus Movement ; Signage Works

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