Digital Feminism in the Social Media Platform Economy: TIKTOK's Transnational Practice, Discourse Strategy and Algorithmic Dilemma 
Ayan Maheshati

AL-FARABI KAZAKH NATIONAL UNIVERSITY，Almaty Kazakhstan，050040；

Abstract: This article takes the theories of platform capitalism and digital feminism as a framework to analyze the cross-border practices, discourse strategies, and algorithmic predicaments of feminist expression on TikTok, a global short-video platform. The research indicates that feminism on TikTok presents a mixed form of "emotionalization" and "visualization". The creator has effectively achieved cross-cultural mobilization and issue dissemination by employing strategies such as irony, memes, body performances, and micro-narratives. However, under the logic of the platform economy, this expression also faces structural compression: The gender bias contained in the algorithmic recommendation mechanism often limits the visibility of serious issues. The review of "content security" shows different political controls in different regions, while the preference for entertainment and commercialization of traffic prompts feminist content to continuously adjust itself and undergo lightweight packaging. This article relies on the analysis of user interaction data and typical cases It reveals the contradictory state of digital feminism on TikTok, which is full of empowerment potential but deeply trapped in the dual predicament of platform governance and commercial incorporation, providing a critical perspective for understanding gender political practices in the era of social media.

KeyWords: Digital Feminism；Social Media ；Platform Economy；TIKTOK； Transnational Practice；Algorithmic Dilemma

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