Research on the transformation of management behavior of university counselors under the perspective of contradiction theory
Zhang Zhengwen1  Jia Yuge2

1 Anyang Institute of Technology，Anyang City Henan Province，455000；

2 Anyang Normal University，Anyang City Henan Province，455000；

Abstract: This study examines the transformation of university counselors 'professional philosophies into practical management practices through a dialectical lens. The research demonstrates that counselors' work philosophies are fundamentally tied to the core questions of "what kind of individuals to cultivate, how to cultivate them, and for whom they are cultivated," with the ultimate aim of aligning with national development needs and fostering students 'holistic growth. The implementation process reveals both internal and external challenges: Internally, these include insufficient reform awareness, professional attitude issues, and limitations in personal management capabilities. Externally, conflicts arise between institutional policies and individualized educational philosophies, as well as misalignment between administrative objectives and students' actual needs. To address these issues, the study proposes three key strategies: enhancing counselors 'professional competencies, reconciling institutional policies with individual philosophies, and tailoring work philosophies to meet students' specific needs, thereby advancing the achievement of educational goals.

Key words: contradiction theory; university counselors; work philosophy; management behavior

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