Analysis of Innovative Intangible Cultural Heritage Tourism Models for Paper Culture Museums from a Rural Revitalization Perspective
Yinlin Huang

Guangdong University of Business and Technology，Zhaoqing City Guangdong Province，526060；

Abstract: The rural revitalization strategy brings new opportunities for the contemporary transformation of traditional handicraft. As a significant carrier of both intangible cultural heritage (ICH) inheritance and paper culture, the paper culture museum is inevitably stuck in the tension between static display and dynamic experience. A number of paper culture museums continue only in the initial stage of physical display, lacking a demonstration of the cultural depth and breadth inherent in skills associated with papermaking. When visiting the museum, visitors generally have difficulty developing strong emotional connection to paper culture. Constructing a creative model requires a departure from historical exhibition thinking, while organically integrating ICH protection with experiences in tourism. Immersive visits allow visitors to personally engage with the wisdom of ancient skills related to papermaking, cultural and creative product development infuses traditional skills with modernity, digital means expand the dimension of dissemination, and extension of the industrial chain fosters diversified development of regional economy.

Keywords: Rural Revitalization; Paper Culture Museum; Intangible Cultural Heritage; Tourism Innovation

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