Multimodal Discourse Analysis Perspective on Cross-Cultural Communication: A Case Study of Divas Hit the Road Season V
Tang Qi

Xi’an International Studies University，Shaanxi Xi’an，710000；

Abstract：In the context of accelerating globalization, cross-cultural communication has become an important way to promote mutual understanding and cooperation among different countries and nations. This paper takes Divas Hit the Road Season V of Hunan Satellite TV as the research object, and uses the theory of multimodal discourse analysis to deeply explore the practice and effects of the program in cross-cultural communication. From the perspective of multimodal discourse analysis, symbols such as language, images, music, and movements in the program form an organic interaction. Language constructs a space for equal dialogue: the guests explain traditional Chinese customs and modern developments in accessible expressions, while understanding the cultural concepts of other countries through listening. This two-way interaction breaks down barriers. Images convey information through intuitive visual impact: the aesthetic of the Chinese guests’ costumes, the ancient city landscapes along the Silk Road, and the lively atmosphere of local markets allow the audience to feel the charm of culture without excessive words. Music and movements play a role in emotional resonance: the melodies of traditional Chinese musical instruments interweave with local folk songs, and scenes of dancing together and collaborating on handicrafts transcend language barriers through body language, conveying attitudes of friendliness and respect. This integration of multiple modalities forms a three-dimensional symbolic system. It not only externally conveys the vitality of Chinese culture, showcasing the demeanor of young people and the continuation of traditions in modern times, but also connects Silk Road civilizations from a “walking” perspective, presenting the historical integration of different cultures. The program is not a one-way output; instead, it emphasizes equal dialogue, highlights the common pursuit of family, nature, and a better life, and promotes cultural understanding and identification. This practice provides important insights for cross-cultural communication: it is necessary to explore common values, make good use of diverse symbols, and uphold an attitude of equality. It has practical significance for enhancing cultural soft power and building a mechanism for dialogue among civilizations.

Keywords: multimodal discourse analysis; cross-cultural communication; Divas Hit the Road Season V

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