A Study on the Spatial Location Selection of Freshippo Stores from the Perspective of Agglomeration Economy Theory
Hu Yaofu

National University of Kazakhstan，Kazakhstan, Almaty，50000；

Abstract: Driven by the continuous iteration of new retail formats and the upgrading of consumer demand, spatial location selection has become a key link for fresh retail enterprises to build core competitiveness. As a representative brand in high-end fresh retail, the adaptability of Freshippo's location strategy to the agglomeration economy theory directly affects its operational efficiency and market penetration effect. This paper takes the agglomeration economy theory as the core analytical framework, combines with the supporting theories related to retail location selection, and systematically analyzes the practical problems existing in the spatial location selection of Freshippo stores. The study finds that there is room for optimization in aspects such as business format matching in agglomeration areas, consumer circle radiation, supply chain coordination, and dynamic adjustment mechanisms. Based on this, targeted optimization strategies are proposed from the dimensions of business format complementary anchoring, radiation evaluation system construction, supply chain collaborative layout, and dynamic adjustment mechanism establishment, providing theoretical reference and practical paths for the location selection practice of Freshippo and similar fresh retail enterprises.

Keywords: Agglomeration Economy Theory; Freshippo Stores; Spatial Location Selection; Fresh Retail; Optimization Strategies

References

[1] Feng, Y. T., & Hu, Z. D. (2024). A Study on the Location Selection of Fresh Distribution Centers Based on the Gravity Method - Taking Hema Fresh as an Example. China Storage & Transport, (05), 170-171.

[2] Jin, A. N., Li, G., Wang, J. P., et al. (2020). Research on the Layout, Location Selection and Optimal Development of Community-based New Retail - Taking Hema Fresh in Nanjing as an Example. Progress in Geography, 39(12), 2013-2027.

[3] Zhang, X., & Zhou, T. (2020). Case Design of "Looking at New Retail Location Selection from Hema Fresh". New Curriculum Research, (21), 87-89.

[4] Lin, B. Q., Gu, R. X., Wang, J. S., et al. (2018). From Agglomeration Externalities to Network Externalities Across Geographical Boundaries - A Review and Prospect of Agglomeration Economy Theory. Urban Development Studies, 25(12), 82-89.

[5] Jiang, Y., Chen, M., & Liu, H. (2017). Determining the Optimal City Scale Based on the Agglomeration Economy Theory. Technology and Economic Market, (05), 115-117.