Research on the ethical issues of aesthetic alienation of virtual human products under the AIGC mode—Taking identity-type virtual humans as an example
LishaBai

School of Film and Media, Guangxi Arts University, Guangxi Zhuang Autonomous Region, 530022；

Abstract: This paper explores the aesthetic alienation and ethical challenges of virtual human products in the context of Artificial Intelligence Generated Content (AIGC) using Marx's theory of alienation and Kant's aesthetic theory as theoretical framework. It analyzes the societal impact of generative artificial intelligence technology, particularly its application in virtual human products and the ethical issues it brings. It points out that virtual human products, as commodities, may deviate from aesthetic and value standards in the pursuit of profit, leading to aesthetic alienation. Taking identity-based virtual humans as an example, it critically examines the aesthetic alienation and risks under the AIGC model and proposes corresponding solutions, emphasizing the balance of technology, aesthetics, economy, and human relations.

Keywords: AIGC; virtual human; aesthetic alienation; ethics

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