Research on Cross-cultural Communication Narrative Innovation and Audience Feedback of Chinese Documentaries in European and American Markets
Baoyuchen

Heilongjiang University of Foreign Languages，Harbin City Heilongjiang Province，150000；

Abstract：This study focuses on the current state of cross-cultural communication of Chinese documentaries in European and American markets, exploring practical paths of narrative innovation strategies in cross-cultural contexts through narratology theory and audience research methods. The research finds that Chinese documentaries have achieved differentiated recognition in European and American markets through innovative approaches including micro-narrative perspective transformation, polyphonic narrative structure reconstruction, cultural adaptation of audiovisual language, and integration of digital narrative technologies. Audience feedback data reveals that cultural adjustment of narrative rhythm, universal value presentation in character portrayal, and localized shifts in agenda setting constitute key variables affecting acceptance. The study reveals a dynamic inter-construction relationship between narrative innovation and audience feedback, providing theoretical support and practical guidance for international communication of Chinese documentaries.

Keywords: Chinese documentaries; Cross-cultural communication; Narrative innovation; Audience feedback; European and American markets

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