The Impact of Chinese-Western Cultural Differences on Cross-Cultural Communication Effectiveness and Corresponding Countermeasures
Shuzhen Yue

Liaoning University of International Business and Economics，Liaoning Dalian，116052；

Abstract：With the deepening of globalization, cross-cultural communication has become an indispensable part of international exchanges. However, the inherent differences between Chinese and Western cultures often lead to misunderstandings, communication barriers, and even cultural conflicts, significantly affecting the effectiveness of cross-cultural communication. This study aims to systematically analyze the manifestations of Chinese-Western cultural differences, explore their specific impacts on cross-cultural communication effectiveness, and propose targeted countermeasures. Drawing on the author’s professional background in translation, experience in college English teaching, and research focus on intercultural communication, this paper adopts a combination of literature review and case analysis. The findings indicate that Chinese-Western cultural differences are primarily reflected in thinking modes, values, language expressions, and customs; these differences give rise to problems such as comprehension deviations, communication obstacles, and cultural conflicts in cross-cultural communication. To address these issues, this study suggests strengthening cultural learning, optimizing communication strategies, and cultivating intercultural communication talents. This research not only enriches the theoretical study of intercultural communication but also provides practical guidance for improving cross-cultural communication effectiveness in fields such as education, translation, and international business.

Key words: Chinese-Western cultural differences; cross-cultural communication effectiveness; college English teaching; translation; countermeasures

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