Market Environment Analysis and Development Strategies for Anshan Nanguo Pear

Meilin Li1(Corresponding author )  Juntong Liu2  Yimin Zhong3  Yutong Liu1

1 School of Economics Shenyang University of Technology, Shenyang Liaoning，110000；

2 School of Management Shenyang University of Technology, Shenyang Liaoning，110000；

3 School of Economics and Management City University Of Hefei，Hefei Anhui，230000；

Abstract:Under China's rural revitalization strategy, Anshan Nanguo Pear, as a geographical indication agricultural product in Liaoning Province, faces challenges in transitioning from regional specialty to national brand recognition. This study conducts a comprehensive market analysis, examining the current status of China's pear industry and Anshan Nanguo Pear specifically, while evaluating the industry's external environment. Key issues identified include limited market awareness and an underdeveloped industrial structure. Strategic recommendations focus on brand enhancement, product diversification, and value-added processing to foster market expansion.

Keywords:Anshan Nanguo Pear; market environment analysis; industry development; PEST analysis

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