Evolutionary game analysis of green transformation decision-making in the new energy vehicle industry chain under multi-collaborative subject mechanism
Liu Mei

Guangzhou Business College，Meizhou Guangdong，511363；

Abstract: In the context of global emphasis on environmental protection and sustainable development, the new energy vehicle industry takes on a crucial role in driving the green transformation of transportation. This paper, grounded in a multi-stakeholder framework and employing evolutionary game theory, explores the interactions and dynamic evolution among the government, enterprises, and consumers during the green transition decision-making process within the new energy vehicle supply chain. It delves into the factors shaping each stakeholder's strategy choices and their equilibrium states, offering theoretical insights and decision support to advance the green transformation of the supply chain.

Key words: new energy vehicle industry chain; multiple collaborative subjects; evolutionary game theory; green transformation

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