Research on the Application of Artificial Intelligence Technology in the Field of Broadcasting and Hosting
HeJia

Beijing People's Haidian District Integrated Media Center，Beijing，100019；

Abstract：In recent years, with the rapid development of network technology, the entire media industry has undergone earth-shaking changes. The emergence of emerging technologies such as artificial intelligence has brought tremendous changes to the media, triggering new content production and communication models, and also altering the creation methods and thinking in the field of broadcasting and hosting. This paper introduces the practical effects of applying artificial intelligence technology in the field of broadcasting and hosting, and focuses on discussing the main problems and future development directions of artificial intelligence technology in this field.

Keywords: Artificial Intelligence; Broadcasting and Hosting; New-type Communication; AI Anchor; Virtual Hosting

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