An Investigation into the current Situation and support for the development of the "Anxin Pay"payment model in Gongshu District, Hangzhou City
Lou Jia  Huang Chu

Hangzhou Normal University，Hangzhou City Zhejiang Province，311121；

Abstract: To prevent the prepayment consumption trap of "institutions closing down and running away, with no way to recover the money from recharge cards", the Hangzhou Municipal Government has launched "Anxin Pay" with great fanfare, launching a battle from the collapse of trust to its reconstruction. This article focuses on the hot issues of prepaid consumption and takes Gongshu District of Hangzhou City as the research site to deeply study the support degree of consumers in Gongshu District for the "Anxin Pay" payment model. This paper uses descriptive statistics to explore the usage intention and recommendation intention of the survey subjects, and builds an identification model for the consumer support of "Anxin Fu" based on Fisher discriminant analysis, in order to further optimize the promotion strategy of the future "Anxin Pay " payment model.

Key words: "Anxin Pay" payment;model Support level;Fisher discriminant analysis

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