Research on the Current Situation and Development Strategies of WeChat Official Accounts for Ideological and Political Education in Colleges and Universities
Zhou Yue

Longyan University, Longyan Fujian 364000；

Abstract: With the rise of social media, WeChat official accounts have become an important platform for university publicity, education and management. Especially in ideological and political education, university ideological and political WeChat official accounts have become an important tool for spreading ideas, guiding public opinion and creating a good campus cultural atmosphere. However, in the actual operation process, university ideological and political WeChat official accounts have some problems, such as single content, poor interactivity and unsatisfactory communication effects. Therefore, this paper aims to deeply understand the current situation of the construction of university ideological and political WeChat official accounts, analyze the existing problems, and propose corresponding development strategies to provide references for universities to improve the publicity effect and influence of ideological and political WeChat official accounts.

Keywords: colleges and universities; ideological and political education; WeChat official accounts; development strategies

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