Multimodal Construction of China’s Image in The Economist’s Political Cartoons: A Combined Analysis Based on Visual Grammar and Critical Metaphor Analysis 

Zhu Yuanyuan

Xi'an International Studies University，Xi'an, Shaanxi Province，710000;

Abstract: Political cartoons, as a unique genre that combines images, text, and symbolic elements, have become a crucial medium for shaping public perception. To deeply deconstruct their mechanisms of meaning construction, this study employs a multimodal critical discourse analysis approach to examine how political cartoons in The Economist construct the image of China. By integrating Visual Grammar and Critical Metaphor Analysis, a systematic investigation of 50 cartoons was conducted. The analysis reveals that, through formulaic visual strategies and conceptual metaphors, the cartoons frame China within narratives like “strategic competitor” and “rule challenger.” Methodologically, the study offers an integrated pathway for visual discourse analysis; practically, it provides a critical perspective for understanding and responding to Western narratives concerning China.

Keywords: political cartoons; image of China; multimodal discourse analysis; Visual Grammar; The Economist

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